Clarion Hotel Maingate - We were asked to evaluate their current and past campaigns and to develop an in-house capability to build, manage and measure a new hotel owned paid advertising strategy.... > read more

Search engine marketing (SEM), or pay-per-click advertising, is the smart,
cost-efficient way to boost visibility on the web. However, what many
hoteliers who enter into contracts with Internet marketers may not fully
understand is that their marketing campaigns are owned by their consultants,
in effect allowing the marketer to hold the property owner hostage. Once the
consultant moves on, the campaign ownership and keyword insight goes too,
leaving the hotel without its most effective tools to boost Internet
traffic.

Semetrek seeks to level the playing field by offering the SmartSourcing
option, which allows hotel owners to free themselves from an over reliance
on outside sources without losing their expertise. No more worrying about
losing ownership of your paid advertising campaigns. Now you're in control -
of your keywords, your campaign, and your brand's visibility on the web.


In an effort to achieve peak efficiency, many companies have moved to the outsourcing model, retaining only the employees who are absolutely essential to day-to-day operations. This practice may make sense, save for one notable problem: the institutional knowledge and capabilities become the property of the outside resource, not the client.

Our business is built on an entirely different model. Rather than do everything for you, we coach a few key personnel through the steps of setting up a complex paid advertising campaign, helping you avoid costly mistakes, while providing coaching for the day-to-day efforts of your in-house staff and keeping you constantly apprised of all critical market shifts or changes. In this way, you leverage the capabilities of your own personnel while tapping into our comprehensive expertise.

"I definitely recommend Semetrek ... It has been a success and a smart move for the Clarion Hotel Maingate. The Hotel will continue its online marketing campaigns, without interruptions and worries of dropping the web traffic when you cancel or change agencies, or staff...."Read More

Rosemarie Young, Revenue Manager, Clarion Maingate, Kissimmee, FL
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